Karen Wilsons

USA

A hybrid product launch is a product launch that incorporates both physical and virtual elements. By enabling virtual attendees to take part in the product launch from any location on Earth, this type of event enables businesses to reach a larger audience. In-person attendees can still take advantage of the standard features of a product launch, such as the opportunity to see and touch the product and interact with the product team. Online tools to engage distant participants, such as live streaming of the event, virtual product demonstrations, interactive Q&A sessions, and more, are frequently used in hybrid product launches.